BEAUTY TECH · OEM/ODM · IMPORTING
Beauty device manufacturing and importing from China
We coordinate B2B projects from platform or supplier selection —or an original concept— through samples, production, quality, documentation and delivery in Europe.
Private label, OEM/ODM development or an operation around a defined product · Scope depends on product and market

Three starting points
What type of project do you want to launch?
The right route depends on how much is already defined and the level of meaningful differentiation you need.
- A
Adapt an existing device
Select an available platform and adapt finishes, accessories, packaging, interface or branding within its supported options.
- B
Develop an OEM/ODM variant
Introduce meaningful design, function, architecture, component or user-experience changes that require technical validation.
- C
Import a defined model
Coordinate purchasing, production, quality, documentation, freight and delivery when the product and supplier are already selected.
View import management
Industrial development
From concept to a manufacturable product
Each decision must remain connected to the sample, documentation and subsequent production.
Beauty tech development flow: specification, architecture and functions, materials, colours and finishes, prototype or sample, validation, production, control and importing.
Every product starts with a clear definition
We define what the product must do, how it will be used and which conditions it must meet before comparing manufacturers and moving on to samples.
- Use and functions
- We define the purpose, user and necessary functions to guide development.
- Design and ergonomics
- We review format, dimensions, handling and customisation options.
- Materials and finishes
- We define materials, surfaces and finishes so proposals can be compared on the same basis.
- Power and autonomy
- We assess energy, charging and autonomy requirements where the product needs them.
- Controls and user experience
- We define how the product is operated and what information and instructions the user needs.
- Manufacturing and documentation
- We agree specifications, review criteria and the documentation required for the project.
Requirements are reviewed according to the product, its intended use and destination market. We coordinate checks with the relevant specialists.

What can be customised
The customisation level must be agreed with the manufacturer and translated into verifiable specifications.
- Housing and ergonomics
- Materials, colours and finishes
- Interface and controls
- Accessories
- Packaging and presentation
- Device software (firmware) or app
- Functional specification
Changing colour, logo or packaging is generally a surface adaptation. Modifying geometry, electronics, power, device software or architecture may require engineering, moulds and manufacturing tools, new samples and broader technical and regulatory review.
Manufacturing strategy
How we select the manufacturing route
There is no best model for every project. We compare differentiation, technical maturity, initial investment, control and market needs without imposing universal figures.
- 01
Existing platform
Lower change depth
Suitable when an available base meets the objective and differentiation can focus on supported options.
- 02
Adapted ODM
Functional or design changes
Starts from an existing architecture but requires coordination of modifications, compatibility, samples and updated documentation.
- 03
Deeper development
Specific engineering
Considered when the proposition needs proprietary parts, electronics, device software, moulds, manufacturing tools or architecture and the project can support that complexity.
MOQ, cost and schedule depend on manufacturer, components, customisation and required validation; they are reviewed case by case.
Quality begins with an approved reference
The sample and specification connect development with what must be manufactured. We coordinate checks according to product, phase, supplier and risk history.
- Approved reference
- Specifications and changes
- Function and appearance
- Packaging and accessories
- Inspections where useful
- Discrepancies and corrections

Classification, claims and documentation must be reviewed together
A personal-care device is not automatically a medical device or a cosmetic. Classification depends on function, intended use, claims, technology, materials, power, connectivity and destination market.
Consumer beauty / personal care
Depending on configuration, consumer product, electrical, electronic, radio, materials, battery, labelling and documentation requirements may be involved.
Potential medical purpose or claims
If intended use or communication introduces medical or therapeutic purposes, classification and regulatory strategy require specialist analysis before proceeding. We also review classification under Regulation (EU) 2017/745 where there is a medical purpose and for certain groups of products without an intended medical purpose listed in Annex XVI.
- Electrical safety
- Electromagnetic compatibility
- Radio and connectivity
- Substances and materials
- Batteries and transport
- Labelling and instructions
- Technical documentation
- Economic operator obligations
References we review depending on the product configuration
- Electromagnetic compatibility: Directive 2014/30/EU, where the apparatus falls within its scope.
- Substances in electrical and electronic equipment: RoHS Directive 2011/65/EU.
- Radio equipment: RED Directive 2014/53/EU where the device includes radio; in that case RED integrates electrical safety and electromagnetic compatibility requirements for the equipment and is reviewed together with the other applicable standards.
- Low voltage: LVD Directive 2014/35/EU only where the equipment falls within its voltage scope (50–1000 V AC or 75–1500 V DC). A battery- or USB-powered device is not covered by that scope on its own.
- CE marking: applies according to the legislation applicable to each product; there is no single certificate covering everything.
- Medical devices: Regulation (EU) 2017/745, for a medical purpose and for certain groups without an intended medical purpose listed in Annex XVI.
Official sources: Low Voltage Directive (LVD), European Commission · MDCG 2023-5: Annex XVI products without an intended medical purpose (PDF)
This list is indicative: not every requirement applies to every device and they do not add up automatically. We coordinate with manufacturers, laboratories and specialists where needed; EC HolaHome is not a laboratory, notified body or certifier and does not issue certification.
From production to delivery in Europe
Once the product is defined, we connect industrial execution with the import operation and the relevant specialists.
- 01Production
- 02Documentation
- 03Freight
- 04Customs coordination
- 05Delivery
Continuity
Each order should preserve the previous reference
For recurring operations, we maintain continuity across specifications, supplier, quality, changes, documentation and subsequent orders.
Assess recurring purchasing- Version control
- Sample and change history
- Reusable quality criteria
- Supplier follow-up
- Preparation of subsequent purchases
Frequently asked questions about beauty devices from China
01Is it better to start with an existing device or develop our own?
It depends on differentiation, technical maturity, investment and control. We compare an existing platform, adapted ODM and deeper development before choosing a route.
02Is a beauty tech device a medical device?
Not necessarily. Classification depends on function, intended use, advertising claims, technology and market. The specific product must be assessed before communication or manufacturing.
03Do you manage testing and documentation?
We coordinate requirements review and, where appropriate, work with manufacturers, laboratories and specialists. EC HolaHome is not a laboratory or certifier.
04Can you work with a supplier we have already selected?
Yes. We can join to review specifications, samples, terms, production, quality, documentation or importing without restarting the search.
05How many samples are needed?
There is no universal number. It depends on complexity, changes and the distance between the first proposal and an approvable reference.
06Are moulds and manufacturing tools always required?
No. Where a project requires proprietary developments or manufacturing tools, we seek to agree client ownership and document with the manufacturer the usage rights, prohibition on third-party use, and delivery or transfer terms before payment. Pre-existing factory elements are identified separately. Depending on the project, an NNN agreement covering confidentiality, non-use and non-circumvention may be considered with legal advice specialised in China.
Your next product
Choose the right route before requesting a quote
Tell us the function, starting point and market you have in mind. We will review what needs defining and which service fits best.
We normally reply within one business day.